It took Hunter March only days to go from the TV studio intern to on-air personality, and on a recent morning he is practicing his newfound craft. Standing on top of a wooden platform of three-inch, restless he as he prepares for his daily show tape. There is no room and no on air sign to shush passers-by. The shoot takes place next to the Receptionist desk in a studio of Los Angeles as delivery men and workers come and go. March, a hyperactive 22-year-old with spiky hair and boyish good looks, the camera tripod mounted himself. His background is a Blackboard graffitied with the phrase “be Awesome” scribbled on it. March takes a deep breath and looks his iPhone to read a few lines of his script.
Then he turns on the charm–widens his smile, his eyes widen–and he the rules for the camera with the suavity of a seasoned entertainment-show anchor parrots. He repeats the routine with the following line, and the next, until, well, everything there is to say about the latest rumors Miley and Justin said. The show, all 60 seconds, broadcast online the next day, and within a few hours after the posted, over 10,000 people have watched it. A few days later the view count to 44,000 and is still climbing.